Sports hospitality market intelligence
The future of sports hospitality starts with better data.
SportFB combines industry expertise, consulting, and proprietary market intelligence to help sports venues make smarter food and beverage decisions.
01 — Market intelligence
Track the companies shaping sports hospitality.
Interactive company profiles covering portfolio change, contract history, leadership movement and competitive position across the operators that run sports food and beverage.
View all companiesDelaware North
11%One of the oldest hospitality operators in North American sport, with a portfolio spanning stadiums, arenas, airports and gaming. Its sports division has contracted materially over the past decade as premium-led competitors took share.
- 34
- Active
- 11
- Lost
- 3
- Wins
Levy
19%Culinary-led hospitality operator known for chef-driven programs, premium club design and a portfolio weighted toward major-market professional venues.
- 61
- Active
- 4
- Lost
- 9
- Wins
Legends
15%Full-service venue partner combining hospitality with sales, sponsorship, analytics and project development — increasingly international in scope.
- 48
- Active
- 2
- Lost
- 11
- Wins
Aramark
17%Global food service group with a large sports and entertainment division spanning stadiums, arenas and collegiate athletics.
- 57
- Active
- 7
- Lost
- 6
- Wins
OVG Hospitality
9%Hospitality arm of a venue development and management group, winning F&B mandates alongside arena construction and management agreements.
- 29
- Active
- 1
- Lost
- 8
- Wins
Sodexo Live
12%Global hospitality division of Sodexo, operating stadiums, arenas, convention centres and major international events.
- 41
- Active
- 5
- Lost
- 5
- Wins
Research hub
Market research
Primary research across operators, venues and ownership groups.
Competitive intelligence
Contract movement, portfolio change and win/loss factor analysis.
Venue benchmarking
Per-cap, throughput and premium mix benchmarks by league and venue type.
Industry reports
Published research on companies, contracts, technology and outlooks.
02 — Consulting services
Operating strategy for venues where hospitality is a revenue system.
01
Venue strategy
Concessions optimisation, menu engineering and revenue strategy grounded in venue-level operating data rather than category benchmarks.
- Concessions optimisation
- Menu engineering
- Revenue strategy
- Operating model design
02
Premium hospitality
Design and commercial architecture for the products that now drive per-cap growth: clubs, memberships and VIP experiences.
- Suites
- Clubs and memberships
- VIP experiences
- Hospitality pricing
03
Technology
Selection, sequencing and post-deployment measurement across the venue commerce stack, judged on throughput and yield.
- POS systems
- Mobile ordering
- Digital signage
- Self-service technology
- Operational analytics
04
Guest experience
Fan journey analysis and service model redesign, from arrival to concourse to seat, with queue economics quantified.
- Fan journey analysis
- Queue optimisation
- Service models
- Staff deployment
03 — Industry network
Built by industry leaders.
SportFB is a consulting collective built by leaders from across the sports hospitality industry — operators, executives and specialists who have run these venues.
The network- NFLStadium operations, premium clubs and gameday service models.
- MLBHigh-frequency concessions economics and menu architecture.
- NBAArena premium products and membership design.
- NHLShared-tenant arena operations and event density.
- MLSEmerging-market venues and supporter-section service.
- College athleticsMulti-venue athletics programs and dining integration.
- International eventsChampionship and multi-venue event hospitality logistics.