Consulting
Hospitality strategy for venues, run by people who have operated them.
SportFB works with venue owners, teams and operators on the decisions that move per-cap, throughput and premium yield — grounded in the same data that drives our research.
01
Venue strategy
Concessions optimisation, menu engineering and revenue strategy grounded in venue-level operating data rather than category benchmarks.
- Concessions optimisation
- Menu engineering
- Revenue strategy
- Operating model design
02
Premium hospitality
Design and commercial architecture for the products that now drive per-cap growth: clubs, memberships and VIP experiences.
- Suites
- Clubs and memberships
- VIP experiences
- Hospitality pricing
03
Technology
Selection, sequencing and post-deployment measurement across the venue commerce stack, judged on throughput and yield.
- POS systems
- Mobile ordering
- Digital signage
- Self-service technology
- Operational analytics
04
Guest experience
Fan journey analysis and service model redesign, from arrival to concourse to seat, with queue economics quantified.
- Fan journey analysis
- Queue optimisation
- Service models
- Staff deployment
Engagement model
Diagnostic, design, deployment.
- 01
Diagnostic
Venue-level data review, service observation and benchmark positioning.
- 02
Design
Operating model, menu architecture, premium products and technology sequencing.
- 03
Deployment
Implementation support, staff model change and post-season measurement.
Start with the research, then apply it to your venue.