About
Sports food & beverage intelligence, consulting, and industry leadership.
SportFB is a consulting collective and market intelligence platform built by leaders from across the sports hospitality industry. We work exclusively in sports food and beverage — concessions, premium hospitality, venue technology and guest experience.
The platform exists because the industry's most important decisions — operator selection, premium investment, technology sequencing — are still made with fragmented information. Our research closes that gap, and our consulting practice applies it venue by venue.
- Sports F&B
- Focus
- 6
- Operators tracked
- 126
- Venues benchmarked
- 4
- Practice areas
Exclusively
Expanding
What we do
Food and beverage consulting
Concessions, menu and revenue strategy.
Venue operations consulting
Operating models, staffing and service design.
Concessions strategy
Portfolio, format and throughput planning.
Premium hospitality strategy
Suites, clubs, memberships and VIP products.
Technology consulting
POS, mobile, self-service and analytics.
Guest experience consulting
Fan journey, queue economics and service models.
Market research
Primary research across operators and venues.
Competitive intelligence
Contract movement and win/loss analysis.
Venue benchmarking
Per-cap, throughput and premium mix benchmarks.
Industry reports
Published white papers and market outlooks.
Partner with SportFB
Start a conversation.
Whether you are evaluating an operator, rebuilding a premium program or planning a technology roadmap, we can help you frame the decision with better data.
- Research enquiries
- research@sportfb.com
- Consulting enquiries
- consulting@sportfb.com
- Network and partnerships
- partners@sportfb.com
- Media
- press@sportfb.com