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Venue profile · OVG Hospitality

Venue profile: Coastal Arena hospitality transition

A property-level review of an arena hospitality transition, from RFP structure to first-season operating results.

SportFB ResearchFebruary 5, 202610 min read

Executive summary

  • 01

    The award was decided by a capital and development package rather than the culinary program.

  • 02

    First-season per-cap rose while transaction counts fell, indicating mix change rather than volume growth.

  • 03

    Premium inventory was rebuilt before general concessions, setting the revenue curve for the term.

Key metrics

Term length
12 years
First-season per-cap change
+13%
Premium inventory added
3 clubs

Transition sequence

  1. 2024 Q2

    RFP issued

    Capital participation and premium redevelopment named as evaluation criteria.

  2. 2024 Q4

    Award announced

    Incumbent of 18 years replaced.

  3. 2025 Q3

    Premium build completed

    Three club spaces opened ahead of general concessions works.

  4. 2026 Q1

    First full season reviewed

    Per-cap up, transactions down, premium mix materially higher.