Industry trends
Concessions per-cap benchmarks by league
Benchmark ranges for food and beverage spend per attendee, with the operating variables that explain the spread.
SportFB ResearchMarch 11, 20268 min read
Executive summary
- 01
Per-cap dispersion within a league is wider than the gap between leagues.
- 02
Menu breadth correlates negatively with per-cap above a threshold of roughly 40 SKUs per stand.
- 03
Pricing architecture explains less of the variance than service speed.
Key metrics
- Widest intra-league spread
- 2.4x
- Median SKU count, top quartile
- 28
- Venues benchmarked
- 126
Median F&B per-cap by league
NFL
32
MLB
24
NBA
27
NHL
26
MLS
21
College
16
“Every per-cap problem we have diagnosed in five years was a speed problem wearing a pricing costume.”